The next step
This is the second post from the Google Analytics Essentials series. In the first post I talked about how to create a new account inside Google Analytics.
If you want to know how to create a new account inside Google analytics, click on the link below.
After you created your Google Analytics account and typed the address of your blog, you have an account and a property (your site/blog). What should you do now?
The next step is to create data views for your site/blog. In this post I will talk about views and what to do with them.
What is a data view?
A data view (or simply a view) is a way of organizing and presenting data extracted from your property (blog).
Why should we use data views?
1. Data management
The first purpose of a view is to manage your data. A view presents the data according to your specifications and helps you understand different aspects of your visitors’ behavior.
2. Data protection
The second purpose of a view is to protect your data. For example, each property has a special view (unfiltered view) that keeps absolutely all the data collected from the property. This is especially useful when you configured incorrectly your views and the data become inaccurate and unreliable.
It is also useful for big sites where you have two or more sales teams (for example). You can give each sales team only the data that is relevant to them.
Any property can have multiple views. However, not all views are created equal.
How many types of views?
There are three basic types of data views:
- Unfiltered view
- Master view
- Test view.
This is the first view that is automatically generated when you create the account and the property. For each property an unfiltered view is created instantly.
Google recommends not to apply any settings or configurations to this view. It has only one role: to backup your data. In case something happens, this is the only place where you can find all your data related to your site.
This is the main view. It contains all the data you need after all the settings and configurations are done.
This type of view is the place where you test all the settings and configurations you want until you are satisfied.
How to create a view
The process of creating data views is very simple. Click on the video below to see how.
Best practices for creating views
The sequence is the following.
- 1. You create your property and the unfiltered view is automatically generated. This view remains untouched.
- 2. You create a Master view where all the important data will be available (configured according to your wish). This is the view you will use for you analysis efforts. This is the most important of all types of data views.
- 3. You create a Test view. Each time you want to apply a new setting, you will use the Test view. If everything is OK, you will apply the setting to your Master view. If something goes wrong, you just delete the Test view and create another one.
Now you know what a view is and how many types of views you can use, what to do with each type of view and how to create a view. Views are very important because these are the tools you work with in Google Analytics.
Now it’s your turn. After you watch the video, go to your Google analytics account and create two data views: one master view and one test view. Then come back here, on this site, post a comment below and tell us you succeeded.